Tag Archives: Rickie Fowler

Golf Boys 2.Oh

5 Mar

Yesterday, Rickie Fowler, Ben Crane, Bubba Watson and Hunter Mahan, aka the Golf Boys, released their second music video, and it already has more than 1 million views. This got me thinking about how much the internet and social media can change our views of people, especially celebrities.

If you have not seen the music video yet, or even if you have and just want to watch it again, you can find it here. Their first music video can be found here.

Rickie Fowler is known as one of the cool, young guys on the PGA Tour. He is sponsored by Puma and always wears bright clothes. He is especially known for wearing head-to-toe orange on Sundays in honor of his alma mater, Oklahoma State University. Rickie rides dirt bikes and had the potential to be a professional Motocross racer, but he chose golf instead.

I think of Bubba Watson as being a “good-old-boy.” He just kind of seems like a big goofball. He does not take things to seriously, which makes him a likeable guy. He owns the General Lee from the Dukes of Hazard, and he plays golf with a pink driver. What could be better than that?

Hunter Mahan is not as visible outside of the golf world, but he is good friends with Bubba and Rickie and a great golfer in his own right. He and Bubba do commercials together, and I can tell that he is a cool guy.

Then there is Ben Crane. On tour, he gives the impression of not having much personality. When he is playing, he takes a long time over every shot, and he does not show much emotion. He got the reputation of being a slow golfer and that did not help him gain fans, so he decided to do something about it.

Ben and his wife started making videos of him being funny and having fun. He wanted to show that he is not just some stick-in-the-mud golfer, and he definitely succeeded.

Basically, Ben makes fun of himself and his reputation for everyone else’s enjoyment, and enjoy it we do. My family and I have spent more than one evening sitting at home watching his videos. Every time he releases a new one, we all have to watch it.

Through his YouTube videos, Ben Crane has completely changed the way the golf community sees him. Now, instead of being the boring, slow guy, he is the hilarious, goofball that people want to hang out with.

He has even had people start reenacting his videos when they see him. Check out this video of the San Diego State University women’s golf team seeing him in the airport. Instead of rushing up for autographs and pictures, they started acting out his “workout” video. This shows me that his videos have made a real impact on his public image.

Social Media has led to plenty of PR success stories, but this one is especially impressive to me because Ben Crane was not trying to do or be anything special. He was just having fun, being silly, and it paid off for him in a big way. I would guess that his popularity has gone way up, and all he did was post a few videos on YouTube.

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